Yamaha's Precious Edition: Ray

Yamaha launched the Ray Precious Edition of its popular Ray Scooter at Rs.48,605 (Ex-showroom Delhi), which is tring to win female appeal.

 

Yamaha's ‘Beauty’, the scooter has undergone changes involving new graphics and paint finishes. Coupled with subtle pink patterns, the scooter aims to entice the female buyer. Mechanically, the scooter remains unchanged. The engine is the same 113cc four stroke single cylinder engine generating 7.1PS at 7500rpm and 8.1Nm torque at 5500rpm. Yamaha claims that the Ray returns about 45kmpl in the city and around 55kmpl on the highway.

Speaking on the occasion, Roy Kurian, Vice President – Sales and Marketing, Yamaha Motor India Sales, said, “The launch of the Ray Precious Edition is a clear illustration of how the market has responded to our range of scooters and reinforces our belief in the Yamaha Ray. Our strategic intent is to provide customers the Ray in a stylishly new design to match their personal style. These scooters have been instrumental in catapulting our sales to an all new level. We have kept the essence of the Yamaha Ray intact while altering the aesthetics to exemplify the glamour quotient of these compact and easy to ride vehicles. We are confident that this variant too with its vibrant black and pink design will highly appeal to our target audiences and help us tap on the festive spirits of the market.”

Yamaha Motor India entered the scooter segment in India in September 2012 with its Yamaha RAY which targeted young Indian women. The company has taken a number of steps to encourage more female riders of its scooter like improving the customer care quality for female customers by appointing more female staff at customer contact points and introducing female customer care program. The company also plans to develop & launch the Yamaha Female Riding Training Program for female customers who have a concern to ride a scooter or want to obtain a riding license.