In a bid to boost sales of Innova, Toyota Kirloskar Motor on Saturday launched a new version of its best selling multi-purpose vehicle. The new version will be available at Rs 12.45 lakh to Rs 15.06 lakh (ex-showroom New Delhi) to kick start sales during the festive season. The new Innova comes with a marginal price hike of Rs 10,000 to Rs 15,000, and sports a new front grille, and chrome lined fog lamps among other features.
Hiroshi Nakagawa, MD & CEO, Toyota Kirloskar Motor said, “Toyota is constantly focused on developing our products based on the feedback we receive from our customers. The Innova being one of our flagship brands enjoys a patronage of over 4 lakh happy customers and has many accolades to its credit. We believe with the introduction of the new Innova, the ownership experience of our customers will be further enhanced.”
After growing by a whopping 33.92% in FY-13 with sales at 77,062 units, the sales of Innova dropped sharply by as much percentage points of 33.34% in April to August period to 22,124 units, as against 33,194 units, sold in the same period last year.
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