Mahindra launched Bolero Maxi Truck Plus with Micro Hybrid technology

Mahindra & Mahindra Ltd., famous for its pick-up vehicles, has recently launched the Bolero MaxiTruck with revolutionary fuel saving Micro Hybrid technology. This heavy duty vehicle is competitively priced at Rs. 3.52 lakh (ex-showroom Pune). In a statement, Senior Vice-President Marketing (Automotive Sector) at Mahindra & Mahindra, Vivek Nayer, said, “The new Bolero MaxiTruck features the stylish front look of Bolero; the distinctive front grille gives the vehicle a masculine yet aesthetic face, lending it a strong on-road presence and evoking a sense of pride for its owner. The Bolero MaxiTruck is the first product in the Pick-Up category to offer the revolutionary Micro Hybrid technology which has been pioneered by Mahindra in India. This path breaking system will help deliver considerable improvement in fuel efficiency, ensuring greater prosperity for our customers.” Evidently, at present, Mahindra & Mahindra leads the pick-up segment with a market share of about 85 per cent and this latest introduction is only going to make its foothold in the Indian automobile market stronger.

It must be noted that the Micro Hybrid technology accounts for a superior efficiency by avoiding fuel burning when not required. With this advanced technology, the sensors automatically detect the movements of the vehicle and when optimum, the engine stops operating in order to save fuel. Consequently, the kilometre run for every litre of fuel increases while emissions are considerably reduced.

The technology is directly embedded in the vehicle's engine. Thus, engine is switched off as soon as the vehicle comes to a complete halt. A real life example of this impactive technology can be cross referenced with driving on city roads. At a red light signal, the vehicle stops and just within 5 seconds, the engine is shut down automatically. Once green light resumes, as soon as the clutch pedal is pressed by driver, the engine will instantly start rolling to proceed with the journey. Notably, this eco-friendly and innovative technology has been pioneered in the country by Mahindra & Mahindra. The same has seen its implementation in Scorpio and Bolero SUVs.