Tata motors will launch a diesel-powered version of its ultra-cheap Nano by the end of stride 2014, its MD said, wanting to kick-start demand for the form after years of frustrating sales.
Launched to large fanfare in 2009 as the world’s cheapest car, the Nano has been dogged by poor sales, which slumped 27 per cent in the company’s financial year that ended on March 31.
inquired when the diesel-powered Nano would go on sale, Karl Slym notified Reuters on Wednesday: “The diesel Nano is still (going) ahead, but not launched yet… this economic year”.
Nano:
The Nano assisted about a quarter of the company’s sales volumes in the last financial year.Tata Motors has developed increasingly reliant on its luxury Jaguar Land Rover unit’s overseas sales to counteract feeble demand at dwelling. It also desires a new strike vehicle in India to regain its share of the localizedizedizedized traveller vehicle market.
The business, India’s biggest automaker by income, has been adding features to the Nano, encompassing a isolated keyless application, as it endeavours to revive demand. It is also trying to make it more appealing to younger drivers.
A Nano that sprints on diesel – a well liked fuel in India thanks to government subsidies – may furthermore help sales.
increasing fuel prices and interest rates and a slowing down economy have hurt India’s automobile market, with car sales dropping for nine directly months to July, compelling some automakers to curtail production and decrease work charges.
A skidding rupee is furthermore compounding their difficulties by expanding charges and prompting some foreign manufacturers, such as General Motors Co and BMW, to lift prices.Slym said Tata was now employing less temporary staff.
But he said the feeble rupee, which has dropped by nearly 18 per cent against the dollar this year, was mostly neutral for Tata engines, thanks to its localisation efforts and trade goods.
“As far as we’re worried, then it’s a fairly even game. So therefore, it’s not a sore blow to us, but it’s furthermore not a benefit.”
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